The main communication consists from two mainly elements:
1. Communication with your existing clients
In this field it’s very important communication quality with your clients. In this way the relationship between your company and customer become stronger, what means that customer become more and more loyal. The old truth is that to sell for your loyal client is much easier than to attract new client and it require much less investments and time. For this reason you have to respect and show special attention to your existing customers.
2. Communication with potential clients (not necessary for sales reason)
This communication way especially fitting to these businesses, who’s thinking about releasing new product / service into market and not sure how market would accept it, is this would be interesting for clients, do they buy it etc. For this reason, before creating a new product or service it’s very important to check it in real market and make a research. In this way it would optimize risk and losses.
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